Privacy Policy

Last updated: 11 September 2026

Lady Techy respects your privacy and is committed to handling your personal information carefully, securely and transparently. This Privacy Policy explains what information we collect, why we use it, how long we keep it and the rights available to you.

This policy is written in plain English and applies to personal information collected through ladytechy.com, by email or telephone, through our booking process, and when we provide in-home or remote technology support.

1. Who is responsible for your information?

Lady Techy is a sole-trader business based in Reading, Berkshire, UK. For data protection purposes, Lady Techy is the data controller. This means that Lady Techy decides how and why your personal information is used.

If you have any privacy question, want to exercise one of your rights, or would like more information about how your data is used, please contact:

Email: hello@ladytechy.com
Postal address: I Arun Court, Amethyst Lane, Reading, Berkshire, UK

Lady Techy does not currently appoint a Data Protection Officer. If this changes, this policy will be updated.

2. What personal information do we collect?

Depending on how you use our website and services, we may collect:

Your name;
Your email address and telephone number;
Your home address, where an in-home visit is requested;
Details of the technology support or coaching you need;
Booking details, including appointment dates, times and locations;
Details of the services provided;
Notes about a support session, where reasonably necessary to deliver follow-up support;
Payment and invoicing information;
Correspondence and communications with you;
Details of a family member, carer or other person who books or accompanies a visit;
Information about accessibility needs where you choose to provide it and it is needed to adapt our support;
Safeguarding-related information where this is lawfully necessary to protect someone from a serious risk of harm; and
Technical information about your use of our website, such as browser type, device information, approximate location and online activity collected through cookies or similar technologies.

We aim to collect only information that is reasonably necessary for the relevant purpose.

3. When do we collect information?

We may collect information when you:

Visit or use our website;
Contact us by email, telephone or another communication method;
Book or enquire about a free introductory chat, home visit or remote session;
Provide information during a consultation or support visit;
Ask a family member, carer or another person to contact us on your behalf;
Make a payment or request a refund;
Provide feedback or make a complaint; or
Give consent to cookies or other optional website technologies.

If someone else provides your information, such as a family member or carer booking on your behalf, we may also need to obtain relevant information directly from you where appropriate. We will provide you with privacy information within the timescales required by applicable data protection law.

4. Website cookies and similar technologies

Our website may use:

Google Analytics;
Google Tag Manager;
Google Ads remarketing; and
The Meta Pixel, provided by Meta for Facebook and Instagram advertising.

These technologies may collect information about how visitors use our website and may help us understand website performance or show relevant advertising on other platforms.

Non-essential analytics, advertising and remarketing cookies or similar technologies are only used after you have given consent through the cookie banner. You can refuse or withdraw consent at any time.

Please read our separate Cookie Policy for full details of the cookies and similar technologies used, their purposes, providers and typical durations.

5. How we use your information and our lawful bases

We use personal information only where we have a lawful basis to do so under the UK General Data Protection Regulation and the Data Protection Act 2018.

Providing and managing our services

We use your information to:

Respond to enquiries;
Arrange free introductory chats;
Book and manage home visits and remote sessions;
Understand the support you need;
Provide technology support, accessibility assistance and online safety coaching;
Contact you about an appointment;
Provide follow-up support where requested or reasonably necessary; and
Manage refunds or our satisfaction guarantee.

The lawful basis is generally that processing is necessary to take steps at your request before entering into a contract, or to perform our contract with you.

Communicating with you

We may use your contact details to:

Confirm, change or cancel appointments;
Respond to questions;
Deal with complaints or feedback;
Send information relevant to a service you have requested; and
Keep appropriate records of our communications.

The lawful basis is generally contractual necessity or our legitimate interests in communicating effectively and providing a safe, reliable service.

Payments, invoices and business records

We use payment and booking information to:

Take or record payment;
Issue invoices and receipts;
Manage refunds;
Keep accounting records; and
Meet tax and other legal obligations.

The lawful basis is compliance with a legal obligation and, where relevant, performance of a contract.

Improving our service and website

We may use information to:

Review and improve the quality of our services;
Understand general website usage;
Identify technical problems;
Improve accessibility; and
Develop our customer service.

The lawful basis may be our legitimate interests. Where we rely on legitimate interests, we consider whether the processing is necessary, proportionate and fair, and whether your rights and interests outweigh our interests.

Where website analytics require consent under applicable cookie rules, we will obtain consent before using the relevant technology.

Marketing, advertising and remarketing

We may use optional advertising or remarketing technologies, including Google Ads remarketing and the Meta Pixel, to help display relevant Lady Techy advertising on other platforms.

The lawful basis for these technologies is your consent. You may refuse or withdraw consent at any time through the cookie settings or by contacting us.

We do not sell or rent your personal information.

Safeguarding

If we reasonably believe that processing information is necessary to protect someone from a serious risk of harm, we may use or share relevant information for safeguarding purposes.

The lawful basis may include protecting someone’s vital interests or complying with a legal obligation. Where information reveals health, disability or another special category of data, we will also identify an appropriate additional condition under Article 9 of the UK GDPR and the Data Protection Act 2018.

We will use and share safeguarding information only to the extent reasonably necessary and lawful.

6. Information about family members and carers

Family members, carers or other representatives may contact us or book services on behalf of another person.

Where this happens:

We may record the representative’s name and contact details;
We may record their relationship to the client;
We may communicate with them about the booking where appropriate;
We may ask for confirmation that they are authorised to act on the client’s behalf; and
We will normally communicate directly with the client where this is appropriate and reasonably practicable.

A family member or carer should not provide more information than is needed to arrange or deliver the service.

7. Who do we share information with?

We do not sell, rent or otherwise trade your personal information.

We may share relevant information where necessary with:

Email, calendar and communications providers used to arrange and manage appointments;
Booking or scheduling providers;
Payment processors and financial service providers;
Accountants or professional advisers, where necessary;
Website hosting, security and technical support providers;
Website analytics providers, including Google;
Advertising and remarketing providers, including Google and Meta, where you have consented;
Public authorities, regulators or law enforcement agencies where required or permitted by law;
Local adult safeguarding services where necessary to protect someone from serious harm; and
A person you have authorised to act on your behalf, such as a family member or carer.

Service providers that process personal information on our behalf are expected to process it only in accordance with our instructions and to provide appropriate confidentiality and security protections. Where required by law, appropriate data processing terms are put in place.

8. International transfers

Some service providers, including Google and Meta, may process information outside the United Kingdom or the European Economic Area.

Where personal information is transferred internationally, we will take steps required by applicable data protection law. Depending on the destination and circumstances, this may include:

Relying on a UK adequacy regulation or other adequacy decision;
Using appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses;
Carrying out an appropriate transfer risk assessment; or
Relying on a lawful derogation where applicable.

You can contact us at hello@ladytechy.com if you would like further information about relevant international transfers and safeguards.

9. How long do we keep your information?

We keep personal information only for as long as it is reasonably necessary for the purposes described in this policy, unless a longer period is required by law or needed to establish, exercise or defend legal claims.

Our general approach is as follows:

Enquiries and unsuccessful bookings: retained only for as long as reasonably necessary to respond and manage the enquiry, unless a longer period is needed for legal, accounting or dispute-resolution purposes.
Appointment and service records: retained for as long as reasonably necessary to provide follow-up support, manage complaints, protect our legal position and meet legal obligations.
Payment, invoice and accounting records: retained for at least six years from the end of the relevant financial year, or for any longer period required by HMRC or another applicable legal obligation.
Complaints records: retained in accordance with our Complaints Procedure and for as long as reasonably necessary to investigate, resolve and review the complaint.
Safeguarding records: retained only for as long as necessary for the safeguarding purpose, relevant legal requirements and the protection of those involved.
Cookie and analytics information: retained according to the relevant provider’s settings and retention schedules, subject to your consent choices.
Consent records: retained for as long as reasonably necessary to demonstrate and manage your consent choices.

When information is no longer needed, we will securely delete it, anonymise it or otherwise dispose of it securely.

You may contact us to ask what personal information we hold about you and for further details about applicable retention periods.

10. How we protect your information

We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

These measures include:

Using password-protected email and calendar accounts;
Limiting access to personal information to people who need it for legitimate business purposes;
Using appropriate account and device security;
Taking care when accessing or transferring information during home visits;
Keeping records only where reasonably necessary; and
Securely deleting or destroying information when it is no longer needed.

No method of transmitting or storing information is completely secure. If we become aware of a personal data breach, we will assess it and take the steps required by applicable law, including notifying the Information Commissioner’s Office or affected individuals where legally necessary.

11. Your data protection rights

Subject to certain legal exceptions and conditions, you may have the right to:

Access your personal information and request a copy;
Rectify inaccurate or incomplete information;
Erase your information where there is no good reason for us to continue using it;
Restrict how we use your information in certain circumstances;
Object to processing based on legitimate interests, including objecting to certain direct marketing or profiling;
Receive your information in a portable format, where the right to data portability applies;
Withdraw consent at any time where we rely on consent; and
Object to or request a review of certain automated decision-making or profiling. Lady Techy does not currently make decisions about customers solely by automated means.

Withdrawing consent does not affect processing carried out before consent was withdrawn. It may not be possible to erase information that we must retain to comply with a legal obligation, complete a contract, establish or defend legal claims, or protect someone from serious harm.

12. How to exercise your rights

To exercise a right or ask a privacy question, contact:

Email: hello@ladytechy.com
Postal address: I Arun Court, Amethyst Lane, Reading, Berkshire

Please provide enough information to help us identify you and understand your request. We may need to ask for reasonable information to verify your identity before releasing or changing personal information.

There is normally no charge for exercising your rights. We will respond without undue delay and normally within one month. If a request is particularly complex or we receive several requests, the response period may be extended where permitted by law. We will explain the reason for any extension.

13. Complaints to the Information Commissioner’s Office

If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve the concern.

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

Lady Techy is registered with the Information Commissioner’s Office where required by law. This statement will be confirmed and updated once the relevant registration has been completed.

14. Automated decision-making

Lady Techy does not use personal information to make decisions about customers solely by automated means and does not use automated decision-making that produces legal or similarly significant effects.

15. Children’s information

Lady Techy’s services are primarily intended for adults, including older adults and people who may need accessibility support.

If information about a child is provided to us accidentally, we will handle it carefully and delete it when it is no longer needed, unless we are legally required to retain it or need to keep it for safeguarding or legal reasons.

Where a service is requested for a child, we may ask a parent, guardian or other authorised adult to confirm that they are entitled to provide the information and arrange the service.

16. Changes to this policy

We may update this Privacy Policy when our services, technology, legal obligations or data-handling practices change.

The date at the top of this policy shows when it was most recently updated. We encourage you to check this page from time to time. Where a change is significant, we will take reasonable steps to draw it to your attention.